Tabloid- A Tabloid is a informal newspaper which s mainly gossip and celebrity based, the political and current affairs are more towards the end. Usually has lots of pictures and colloquial language. Targets a working class audience. Broadsheet- A broadsheet is a formal newspaper. It is more on current affairs and news going on around the world, hard news. It has a lot of writing, rather than pictures and is bigger than most tabloids. Targets an upper middle class. ABC1. Hard news- Important topics like politics, news and current affairs brought out immediately after the news occurs. Soft news- Light news such as celebrity gossip, often in tabloids. Cultural, entertainment point of view rather than political. House Style- A companies preferred manner of presentation and layout of written material. Maintaining brand identity by using the same House Style every edition. Recognition.