Key words

OFCOM regulates TV and Radio Rajar collates Radio VSC regulates video games BBFC  regulates film NRS regulates advertising

Dominant representation-   Most popular opinion associated with a stereotype, for example blondes are dumb.  Counter type-  Challenging a stereotype of how someone is usually presented  4 areas of uses and grats-   Entertainment, Social interaction, Personal identity, information.   What time was the Avengers broadcasted- 9pm post watershed  Game company who produced Lego movie video game- TT games

Vertical integration- When a company owns other small companies within the company and produces all the areas of production or one stage.  Horizontal integration- When a company works with other companies to create the film, covering different areas of production together,  they could not have made alone.  Globalisation- When you distribute a product across the world (globally) Product diversification- When a product is accessible on multiple platforms, for example, social media or a website- convergence.

Key words Synergy- When 2 or more companies work together creating a product they could not have done without each other. For example warner bros could not have made the Lego movie without Lego and Lego could not have made i without Warner bros.   Passive audience- They are watching it passively, meaning they are not engaging and so do not form any opinions or interpretations. They do not interact from the media they consume.  Active audience- They are able to engage and form instant opinions about the text and character. Uses and Gratifications.  PSB-  Public service broadcasting, funded from tv licenses paid by the public. 75% goes to BBC and the other is from merchandise and radio times. Must reflect the diversity of Britain and have distinctive and high quality programming. No sponsorship, no product placement and no advertising.