Vertical integration- When a company owns other small companies within the company and produces all the areas of production or one stage.
Horizontal integration- When a company works with other companies to create the film, covering different areas of production together, they could not have made alone.
Globalisation- When you distribute a product across the world (globally)
Product diversification- When a product is accessible on multiple platforms, for example, social media or a website- convergence.
Horizontal integration- When a company works with other companies to create the film, covering different areas of production together, they could not have made alone.
Globalisation- When you distribute a product across the world (globally)
Product diversification- When a product is accessible on multiple platforms, for example, social media or a website- convergence.
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