Key words
Synergy- When 2 or more companies work together creating a product they could not have done without each other. For example warner bros could not have made the Lego movie without Lego and Lego could not have made i without Warner bros.
Passive audience- They are watching it passively, meaning they are not engaging and so do not form any opinions or interpretations. They do not interact from the media they consume.
Active audience- They are able to engage and form instant opinions about the text and character. Uses and Gratifications.
PSB- Public service broadcasting, funded from tv licenses paid by the public. 75% goes to BBC and the other is from merchandise and radio times. Must reflect the diversity of Britain and have distinctive and high quality programming. No sponsorship, no product placement and no advertising.
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